The A2P SMS landscape is anything but smooth at the moment, with challenges ranging from AIT abuse and increased regulation and conduct requirements, to the growing influence of non SIM based services. Despite these challenges, a total of 2.2 trillion A2P messages are forecasted to be delivered in 2024. There are still revenues up for grabs, the important question is how can new enabling products support strategies to evolve pricing, enhance services and address margins?

Enea VP of Business Development, Simeon Coney, joined MEF’s Nick Millward and Global Telco Consult CSO James Lasbrey to uncover why many CPaaS providers and aggregators may not be getting the most from their SMS revenues. The speakers will dive into the ways AI technology could improve insights, control and monetisation of messaging through:

• Enhanced intelligence and insights
• Effective Monetization
• Cost Optimization
• Achieving compliancy at a lower cost

Plus, our experts share their future predictions for AI, and its effects on the A2P SMS industry.